Business Idea, Vision and Goals

Coast Seafood's business focus is maintaining its position as a leading organization in the sales and marketing of seafood for the international and domestic markets. The company strives to achieve this through providing first-class products from the best independent farmers in Norway, as well as having a strong focus on achieving the correct business solutions for the industry and retail segment.

The company's vision is to become the natural choice for seafood supplies through quality and innovation as well as building alliances with the best independent farmers.

Strengths & Strategic Positioning
Coast Seafood's strengths and strategic positioning includes:

• Cost-effective - High volume means low cost per kilo
• Innovative - New markets, products and concepts
• Customer-driven focus
• Motivated and experienced employees
• Sales channel for small and medium-sized farmers